Photo courtesy of Galore
Earlier in October, Covergirl made a major step in both fashion and advertising history by having their first ever male model. This model, James Charles, is a seventeen year old makeup artist who is very popular over all forms of social media. This is neither the first time males have modeled for makeup, nor the first time Covergirl has broken stereotypes set by society. Tom Ford came out with a line of lipsticks in late 2015 that were modeled by men and given masculine names. Covergirl has also had spokespeople such as Ellen DeGeneres and Queen Latifah who are not typical spokespeople for a makeup brand. Although this isn’t a huge step in the grand scheme of things, it is a big deal to take something that is stereotypically feminine and provide a different perspective on it.
James Charles is a huge figure in the quickly expanding online makeup art world. His instagram (@jamescharles) has over 800,000 followers and his YouTube channel has 215,000 subscribers. He tends to do makeup looks for both women and men, and his work is extremely eye-catching and fresh. He receives large amounts of positive feedback from thousands of people for his posts. In an interview with Teen Vogue, Charles talked about how he started doing makeup just for fun on some of his friends, having no clue that it would become something he would become so passionate about. Charles has talked to the media about how much of an honor it is to be the first “Cover Boy.” Of the experience, he said, “It’s incredible. This has been the coolest experience of my life and I am so honored and thankful to be able to start this new era…I hope to inspire others to be confident in their own skin and to love themselves with makeup or without.”
By Gigi Ciulla